Jay is an established marketing and retail professional with expertise in ecommerce, digital marketing and direct response. Experienced in creating effective omnichannel marketing campaigns in the bed & bath, home & garden, consumer electronics, Halloween costumes and décor, gifts and collectibles categories.
Prior to joining FitForCommerce, Jay was Director of Digital Marketing at Bed Bath & Beyond where he managed the company’s ecommerce business channel marketing including BedBathandBeyond.com, BuyBuyBaby.com, HarmonFaceValues.com and ChristmasTreeShops.com doubling and growing combined sales to more than a billion dollars. Jay built and led the development of digital marketing/media channel strategies to drive online (desktop and mobile) and in-store traffic and sales through organic and paid search, display and social advertising, affiliate partners and comparison shopping engines.
Jay also served as Director of Ecommerce at Spencer Gifts, responsible for strategy and development of desktop and mobile websites, general management of all ecommerce activities including sales, merchandising, email and digital marketing, budgeting and forecasting, loyalty program/CRM, online and in-store marketing campaigns, web analytics, social media, sales reporting and promotion analysis.
Prior to Spencer’s, Jay managed the Franklin Electronic Publishers’ webstore which included general management of web operations, marketing and campaign management, merchandising, forecasting, sales reporting and analysis.
At FitForCommerce, Jay has worked on projects for companies such as GameStop, Living Spaces Furniture, MasterCard Advisors and The Home Depot.
Jay has a B.S. Economics from Arizona State University, and MBA, Marketing from University of Illinois at Urbana-Champaign.