Sr. Consultant

Don is an innovative, strategic and result- driven retail professional with extensive “value creation” experience, particularly in CRM and Loyalty; and delivering profitable sales growth in challenging, competitive and dynamic customer markets for top-tiered retail chains (revenues of $3 -$40 billion).

Prior to joining FitForCommerce, Don was VP at Boston Retail Group and NCR, where he developed strategic CRM-Clienteling-Loyalty roadmaps to help retailers transform their customer-facing processes. Don’s experience spans across multiple retail verticals, inclusive of supermarkets, general merchandise, department stores, specialty, off-price, and entertainment. Notable consulting engagements and retail experience include: Talbots, Hudson Bay Company, Lindex (Sweden), Williams-Sonoma, Inc., Bed, Bath and Beyond, Yankee Candle, OuterWall (Coinstar|Redbox), American Stores, Lucky Stores, Safeway, A&P, Haggen, Bristol Farms, Piggly Wiggly, Lowes Foods, Food Lion, Bashas, Mapco, Speedway, Home Depot, Lowe’s Home Improvement, and Ace Hardware.

Don also was VP, CRM & Loyalty, Ecommerce & Customer Service at The Great Atlantic & Pacific Tea Company (A&P), where he developed and executed a comprehensive, strategic business plan focused on rebuilding sales, generating incremental income, and engaging more relevantly with customers. Don also held VP positions at Impluselogic (a SaaS content management technology), Safeway, Inc. (the second-largest multi-banner supermarket in North America) and Shopeaze Systems (an ecommerce technology start-up), and American Stores / Lucky Stores (third-largest supermarket chain in the US).

At FitForCommerce, Don’s most recent work includes Barnes & Noble, Demco, HDS Global and MasterCard Advisors.

Don has a BS from the University of California, Berkeley, California and an MBA in Marketing & Finance from Saint Mary’s College, Moraga, California.