Michael Jordan
It’s in Our DNA
Retail executives, ecommerce directors, brand marketers, operation managers, technology specialists – commerce is in our DNA. Our consultants are all former retail and brand practitioners with hands-on experience of many years in retail, ecommerce, digital marketing and technology in businesses large and small, pureplay to omnichannel. In other words, we have walked in your shoes and understand the challenges you face on a daily basis.
FFC was an excellent advisor. The team was knowledgeable, insightful, and able to make progress on our needs very quickly. Their consultants clearly understand ecommerce across all of the people, process, and technology aspects of the space.
Bernardine Wu
Founder & CEO
Established thought leader in the ecommerce world with years of operational and strategic success in helping retailers’ and brands’ digital and omnichannel growth strategies. >>
Cynthia Kounaris
Chief Strategy Officer
Extensive experience from Wall Street, retail and ecommerce, focusing on strategic direction and relationships, innovation and talent acquisition. >>
Kathleen Kimple
Chief Retail Officer
25+ years in multichannel retail with a focus on luxury brands, covering digital strategy and store operations, registry, marketing, tech selection, and org design. >>
Arthur McManus
Chief Technology Officer
Extensive digital commerce experience, focused on helping technology solution providers develop and deliver programs to enable strong retailer relationships. >>
Gary Burrows
Managing Director, Malls & Meeting Places
Brings 30+ years of experience in developing, operating or facilitating large-scale mixed-use real estate and retail investments. >>
Karen Greenberg
SVP
Deep expertise in commerce technologies, sales, marketing and business development, focused on growing revenue. >>
Scott Forrest
VP, Sales
Enterprise sales professional creating value for digital consulting services and software products, with deep experience in mobile and emerging technology, retail, CPG and media/entertainment. >>
Yanna Sigenlaub
VP, Marketing
Deep experience in marketing and emerging technology, focused on FitForCommerce marketing, innovation and programs for the provider community. >>
Joanna Alexander
Sr. Consultant
16+ years of ecommerce experience, delivering results through product development, process orchestration, and innovation of the online user experience for major retailers. >>
Scott Anderson
Sr. Consultant
Extensive B2C and B2B digital innovation experience, with a focus on structured innovation, data analytics and marketing strategy. >>
John Bancroft
Sr. Consultant, APAC
20+ years’ experience, focused on omnichannel commerce, marketing strategies, and global expansion for brands, manufacturers and retailers. >>
Jeff Buttimer
Sr. Consultant
Experienced in operations leader in omnichannel retailing, systems development and implementation, and solution delivery. >>
Alora Chistiakoff
Sr. Consultant
Highly experienced technology services leader and serial entrepreneur with nearly 20 years of experience in both strategy and implementation in product and services technology environments. >>
Vivian Chong
Sr. Consultant
Experienced strategic merchandiser with a focus on customer-centricity for retailers and brands across fashion, home, and furniture verticals. >>
Kristin Darien
Sr. Consultant
Seasoned ecommerce and retail marketplace executive with deep expertise in developing and executing DTC growth. >>
Jay Greenberg
Sr. Consultant
Experienced marketing professional with expertise in internet, direct response and wholesale; print catalog, electronic media and business-to-consumer ecommerce. >>
Jessica Jackson
Sr. Consultant
Ecommerce leader with 15+ years experience driving revenue growth and profitability with strategic improvements to technology, customer experience, and conversion optimization. >>
Robin Kamen
Sr. Consultant
Digital marketing and strategy leader with experience building global brands and driving customer engagement and ROI across many verticals. >>
Victoria Markley
Sr. Consultant
Experienced digital technologist with proven excellence specializing in B2B enablement, customer experience optimization, and execution of strategic solutions. >>
Angela McAlister
Sr. Consultant
Accomplished leader with 15+ years of experience in digital commerce consulting and account leadership with organizations of all sizes. >>
Mahesh Murthy
Sr. Consultant
Digital transformation exec with deep technical experience in retail and cosmetic industries. He leverages decades of technical leadership roles to integrate emerging techs to elevate CX. >>
Terri Pucin
Sr. Consultant
Extensive digital and brick and mortar experience from major retailers, with a focus on developing and executing customer-centric and omnichannel strategies. >>
Mara Seigerman
Sr. Consultant
Accomplished omnichannel leader, with deep expertise in building and managing ecommerce and digital marketing initiatives for retail businesses. >>
Rich Siefert
Sr. Consultant
An innovative retail executive with extensive experience in home categories and a proven record in P&L management, planning, and organizational leadership. >>
Tim Toews
Sr. Consultant
Global C-level executive with decades of multichannel experience and across-the-board experience in B2B, B2C, and multichannel management. >>
Don Yee
Sr. Consultant
15+ years’ retail and ecommerce experience, with deep expertise in developing strategic CRM-Loyalty and roadmaps for major retail chains. >>
Kanaru Fukushima
Sr. Director of Marketing
Experienced marketing professional managing all marketing programs for FitForCommerce including websites, email marketing, conferences, social media, PR, and more. >>
Kelly Gilmore
Sr. Director of Partnerships
Accomplished executive with a 25-year track record of proven results in relationship building, international partnerships, and event management. >>
Patricia McAteer
Sr. Director of Administration & HR
30+ years’ experience in administration and human resources management, responsible for all administrative programs at FitForCommerce. >>
Josh Varon
Sr. Director of Operations
Process-oriented project manager excelling at corporate operations and identifying inefficiencies and converting them into areas of growth. >>
Kelly Caputo
Program Manager, Marketing & Sales
Organized professional managing the intersection of FitForCommerce’s Sales and Marketing teams. >>
Executive Advisors
Miki Berardelli
Executive Advisor >>
- Board of Directors, NRF
- Board of Directors, New York & Company
- CEO, KIDBOX
- CMO, Chico’s
- CMO, Tory Burch
Sarah Gallagher
Executive Advisor >>
- Board Member, Abercrombie & Fitch
- Executive Chairperson, Rebecca Taylor
- President, Ralph Lauren NA Ecommerce
- SVP, Gap Inc. Direct
Milton Pappas
Executive Advisor >>
- EVP/CDO, RTW Retailwinds
- CMO, Hudson’s Bay Company
- SVP/CDO, New York & Company
- President of Ecommerce, Nine West
Rupert Wood
Executive Advisor >>
- Property Director, St. Modwen
- Sr. Development Manager, Lendlease
- Sr. Surveyor, NB Real Estate
- Surveyor, GCW Property Consultants