The face of retail has changed dramatically over the last decade. Technology has had a transformational impact on the path-to-purchase in both B2C and B2B markets. As retailers and brands rush to embrace omnichannel retailing to meet the ever-increasing demands of today’s hyper-connected shopper, they are faced with new layers of operational, technology and merchandising and marketing challenges.
In omnichannel retailing, cohesive and seamless customer experiences are key. Leveraging our Omnichannel Retail Index combined with thorough analysis of your current situation, customer expectations, and market best practices, we help you assess your omnichannel strategy. We work with you to evaluate and prioritize your many initiatives – from operational capabilities such as cross-channel fulfillment and endless-aisle to marketing, content and merchandising strategies to ensure cohesive experiences across all channels.