The internet truly makes the world smaller and enables organizations of all sizes to compete globally. Global expansion is a popular way to grow and accelerate businesses. However, it does come with a new set of challenges that needs to be evaluated and addressed.
Is there a market for your products internationally? If so, in what countries, specifically? You need to carefully consider and plan for shipping and fulfillment and prepare for each countries regulatory issues. Not all ecommerce platforms support international selling, so you need to investigate current site capabilities, as well as analyzing the cost/benefits of expanding globally.
FitForCommerce can help conduct an international market assessment to uncover opportunities and assess the competitive landscape. Our consultants can help you define a strategy and financial model for global expansion that covers all operational and organizational issues, addresses technology considerations and regulatory challenges as well as marketing and merchandising strategies and tactical plans.