Our Story
When ecommerce first emerged, it was impossible to predict how disruptive it would become. As consumers embraced online shopping, the market for ecommerce solutions got crowded, fast. Retailers and brands were overwhelmed with finding the challenges of the right technology solutions and launching and managing the online channel.
Enter FitForCommerce.
FitForCommerce was established as a boutique consultancy focused on helping retailers and brands navigate the provider landscape.
Selecting seasoned and ecommerce executives, practitioners and technology specialists, FitForCommerce founder Bernardine Wu created a team of experts to help clients evaluate and select the technology solutions best suited to support their business needs.
Offering a unique and objective approach, FitForCommerce quickly established itself as the go-to partner for ecommerce investment decisions. Over 30 consultants strong and with 800+ completed projects, today FitForCommerce is the trusted advisor for everything ecommerce, digital and omnichannel.
Our consultants are former retail and brand practitioners or ecommerce software specialists that leverage their experience to help businesses make smarter investment decisions by providing strategic and tactical hands-on guidance on technology, marketing, merchandising, operations, financials and organizational design.
30
Consultants & Analysts
450
Thrilled Clients
800
Successful Engagements
Leading Players in the Commerce Community
Through our work, we have formed close ties with key stakeholders in the industry including retail organizations, conference organizers and investors. These relationships have allowed us to become an active part of the ecommerce, digital and omnichannel community in many different capacities.
We are honored to have a key role at industry conferences such as the Shop.org Annual Summit, NRF Big Show, Shoptalk, Groceryshop, IRCE, and so many more. In addition to managing the retailer “help desks” and organizing tours of the exhibit halls, FitForCommerce consultants frequently speak and moderate panels at these events and run Technology Workshops, providing content and speakers. We bring our insights and perspectives to the frontlines through workshops, whitepapers, webinars, reports, benchmarking studies and best practice guides – all designed to help you make smarter investment decisions and grow your business.