Session Recommendations for NRF 2021 Ch. 1

Normally, we would be getting ready to meet and reconnect with many of you at Javits. This year, we’ll be attending from behind our screens (most likely in our comfy gear). Here are sessions we’ll be attending and why.

Session DateSession TimeSession TitleWhy Attend?
Tuesday, Jan. 12
12:00 pm–12:30 pmRemapping the customer experience: A reinvention imperativeAlmost no one’s business is the same as it was before the pandemic. In this session, hear how two very different retail companies are reinventing the shopper journey.
Wednesday, Jan. 131:45 pm–2:15 pmTomorrow’s consumer: Understanding the new normal of cultural and behavioral transformationIt’s true that so much has changed in such a short period of time. This session will look at results from a new global study of more than 500 variables mapped across 17 countries examining cultural and behavioral paths that impact society, business, and retail strategy.
Thursday, Jan. 1411:00 am–11:45 amThe power of vision to reshape retail and the consumer experienceWe bet most of us shopped from these two home category retailers last year: Lowe’s and Wayfair. Hear their CEOs in these back-to-back fireside chats on how they reshaped retail and customer experience.
Thursday, Jan. 1412:00 pm–12:30 pmTechnologies bridging the e-tail-retail gapThis session explores some of the latest technologies helping retailers meet customer demand through shoppable livestreaming, AR and more.
Tuesday, Jan. 1911:00 am–11:45 amCreature comforts: Serving consumers’ desire for life’s simple pleasuresFireside chat with the CEO of Chewy, followed by Sonic Drive-in’s President. Because we definitely relied on our pets and fast food during the pandemic.
Tuesday, Jan. 191:45 pm–2:15 pmIs your last-mile strategy up to the challenge?Do you need to reshape the state of your last-mile strategies? This means increasing supply chain visibility, leveraging new technologies and reinventing logistics ecosystems.
Tuesday, Jan. 191:45 pm–2:15 pmPivoting with purpose: Lessons from DTC brandsWe were impressed at how quickly DTC brands pivoted their strategies during the pandemic. In this session, we get to learn the merits of transparency around purpose, especially when thinking about the future needs of customers and stakeholders.
Thursday, Jan. 211:00 pm–1:30 pmMaking moments that matter: How Hershey led with insights to meet the changing needs of consumersCPG giant, Hershey, shares key lessons learned about the amplifications and hard-reset changes in consumer behavior since the tumult of the past nine months.
Friday, Jan. 221:00 pm–1:30 pmThe innovation playbook: Driving technological and innovative change within an enterpriseInnovation is always moving and it’s definitely work to stay on top of the trends. Learn what makes some organizations more effective at transformation than others, how to navigate the rapidly evolving startup ecosystems, and more.
Friday, Jan. 221:45 pm–2:30 pmWinning through vertical commerce in today’s on-demand worldLast but not least, this final session takes a look into the front-to-back innovation of Fanatics, who has built a revolutionary vertical commerce business model.

BTW, here’s the full agenda.

Let us know your thoughts on these topics and as always, contact us for any specific questions.