The most successful brands and retailers understand that audience data is at the core of any successful marketing strategy. The more you know about your target audiences and their purchase journeys, the better you can target your messaging, expand your reach, and optimize acquisition efforts. This is where intent data can make a big impact.
Intent data provides insight into what shoppers are actively searching for, at any given moment, and allows marketers to programmatically serve highly relevant display advertising where it matters most. Many marketers use Google’s Custom Intent audiences to target based on intent, but few know that they can also leverage high-intent data from Amazon.com and Amazon’s demand-side platform (DSP) to complement their programmatic display programs. You can do this without advertising or selling on Amazon.com; this also means you’ll avoid the Amazon revenue share fee and you’ll the customer relationship.
In this whitepaper, we cover:
- why intent data should be a critical component of any marketing campaign
- the growing popularity of Amazon’s programmatic display demand-side platform (Amazon DSP)
- how you can leverage Amazon’s high-intent data through the Amazon DSP to reach shoppers outside Amazon.com and direct them to your site instead of Amazon.com