Unleashing the latent opportunity for online growth
The evidence speaks for itself. Digital commerce continues to be strong across all product categories. However, retailers must focus on aligning their digital teams if they are to remain competitive and drive more revenue online. Do this well and they can capitalize on the ability to drive qualified traffic to their sites and keep and convert that traffic.
By removing the need for IT help, lean digital commerce teams can deliver an impactful customer experience complete with fresher and richer content, more relevant product sets, easier product discovery, and more exciting pricing and promotions. Moreover, with the right approach, they can do all this in a mobile-optimized way. Simply put, free from IT constraints, the digital commerce team can do more and deliver better digital experiences.
In this paper, we will explore:
- Why traditional methods to increase online revenue fall short
- How technology impacts or impedes digital commerce efficiency
- The tactics digital commerce teams can use to improve business outcomes
- The impact of team efficiency on growth and profitability