Today’s brand manufacturers are under even greater pressure to meet and exceed customer expectations. This is no small feat considering that the traditional retail ecosystem has been radically impacted by new technologies, media and digital channels. Yet savvy brand manufacturers are leaping at the opportunity to go direct-to-consumer and take advantage of consumers’ 24/7/365 access to research and the ability to purchase products at our fingertips.  

Direct customer relationships, better margins, access to firsthand data and insights, and better control and ownership of the brand are compelling reasons to go direct. It sounds promising, but challenges like channel conflict, lack of expertise, and back-end operations need to be addressed.

In this whitepaper, we unpack:

• Why direct-to-consumer ecommerce should be on your roadmap
• The pros and cons of going direct
• Best practices for achieving and measuring direct-to-consumer success