The evolution of digital commerce has given rise to a growing set of customer expectations for the digital experience, both within and across channels. That experience is enabled by a combination of strategy, technology, content and features, all of which require an investment of time and resources. Those resources must work collaboratively – often across functional silos including marketing, merchandising, creative, technology and more – to deliver an optimal experience.

In this paper, we will explore:

• how successful retailers, brands and digital merchants structure their digital organizations, leveraging technology where appropriate, to achieve maximum effectiveness while operating under resource constraints

• the advantages of aligning organizational design, technologies, tools and work processes to empower internal teams to work together more effectively

• the tools that empower agile digital commerce teams to succeed