B2B Commerce Effectiveness: Digital transformation imperatives for B2B digital commerce success
Today, B2B buying behavior increasingly mimics B2C, with companies purchasing in stores as well as through mobile and other devices in addition to traditional field and in-house sales. The advent and adoption of the Internet of Things (IoT) in the last few years adds another layer of complexity. These trends demand a B2B omnichannel focus, with superb experiences on all devices and in all sales touchpoints, enabling B2B buyers to convert in all channels.
This whitepaper will examine the:
- benefits and complexities of B2B digital commerce
- seven areas B2B companies need to embrace for digital transformation
- best practices and examples of each of the seven areas
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Tim Toews, Will Binns & Ann McGlinchey, FitForCommerce