Today, B2B buying behavior increasingly mimics B2C, with companies purchasing in stores as well as through mobile and other devices in addition to traditional field and in-house sales. The advent and adoption of the Internet of Things (IoT) in the last few years adds another layer of complexity. These trends demand a B2B omnichannel focus, with superb experiences on all devices and in all sales touchpoints, enabling B2B buyers to convert in all channels.

This whitepaper will examine the:

• benefits and complexities of B2B digital commerce

• seven areas B2B companies need to embrace for digital transformation

• best practices and examples of each of the seven areas