Content and commerce have become the new power duo when it comes to delivering a customer experience that stands apart. Many insist the ability to join these often siloed efforts and the technologies behind them is the linchpin to success. But truly succeeding at enabling a standout customer experience depends on your business’s ability to seamlessly and consistently deliver a strategic blend of the right content and commerce at all customer touchpoints.

This webinar will cover:

• How to adopt a customer-centric mindset
• How to make product specifications relevant
• How to serve up a digital experience that’s seamless and consistent across channels
• How to personalize your customers’ experience with content and commerce based on their past and current interactions

Kathy Kimple, SVP Sr. Consultant, FitForCommerce

Mara Seigerman, Sr. Consultant, FitForCommerce

Thadd Tucker, Ecommerce Director, Pet Supplies Plus

Nata Barad, Sr. Director, Product Marketing, Sitecore