*This is a Shop.org members-only webinar*
Your customer has high expectations, is very knowledgeable – but is not particularly forgiving! A bad interaction – regardless when or where in the shopping journey – could cause you to lose them for good. What will it take for you to ensure a good customer experience across all channels and do better than your competition?
Do you offer product videos? Is there live chat on the product detail page? Can your customer “save big” across channels? Can they buy online, pick up in store? These are just some of the “must have” features you need in just to keep pace with your competition – and then there are features that will help you stand out.
This webinar offers you a sneak preview of the second NRF-FFC Omnichannel Retail Index, a benchmarking of 120 major retailers across mobile, online and in-store touch points, and shows trends and best practices in customer experience. You’ll learn who the leaders are, which verticals are doing it well or lagging behind, and what specifically you can do to jump ahead of your competition. Read more about the Index and review other resources at nrf.com/ORI.
March 23rd, 2016
2PM ET / 11AM PT | 60 minutes
Bernardine Wu, CEO, FitForCommerce
Scott Evans, VP, GM – Global Digital Commerce, Tory Burch