Personalization in today’s world means more than simply greeting a customer by her first name. Retailers must deliver a relevant experience at every step along the shopping journey. A true personalization strategy depends on the ability to use data to understand customers’ behavior and preferences and to put that data into action at the right time with content that resonates with the shopper.

This webinar will cover:

• why it’s critical to collect, analyze, and use the right data at the right time
• how to create intelligent and engaging on-site customer experience
• best practices and examples from retailers and brands
• the key takeaways from the FitForCommerce Annual Report

Bernardine Wu, CEO, FitForCommerce

Rosalie Sutherland, Sr. Consultant, FitForCommerce

Dama Dipayana, Sr Strategist, Qubit