
Attract, Engage, Inspire: The Winning Approach to Content & Commerce
In today’s retail world, discovery, research and purchase are part of the same process. The distinction between sales and marketing channels is quickly vanishing resulting in a collision of content and commerce. While daunting, this new approach provides retailers and brands with an arsenal of new and exciting ways to acquire, engage, convert and retain customers.
Join this webinar for:
- best practices on blending content and commerce
- insights into the content and commerce playbooks of leading retailers and brands
- technology and platform recommendations for supporting a balanced content and commerce strategy
Speakers:
Bernardine Wu, CEO, FitForCommerce
Kerry Martin, VP Sr. Consultant, FitForCommerce
Edward Kennedy, VP, Luminos Labs
David Bowen, Director, Product Management for Commerce, EPiServer
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