While not as “sexy” as the frontend, in digital and unified commerce, what happens on the backend drives the shopping experience – and the order management system is at the core of delivering a unified experience.
In theater, much of what happens behind the scenes drives the overall audience experience. The show may have a superstar cast and a breathtaking set, but if things don’t run smoothly behind the curtain, the entire experience falls flat. The same can be said about digital commerce and omnichannel retail. You may have a flashy website with all the bells and whistles, but a tiny glitch in the order and fulfillment process can completely ruin the customer experience.
In this workshop, we decipher why the order management system (OMS) is so critical, drill down into the best practices and capabilities needed to excel, and hear from Sun & Ski on how they stole the show with unified commerce best practices supported by OMS.