As retailers and brands compete for customer attention, loyalty and wallet-share, personalizing the shopping experience is high on the priority list. However, the topic of personalization is often surrounded by big concepts like Big Data, Algorithms and Segmentation, leaving many organizations confused as to how to get started. Putting theory into practice can seem like a daunting endeavor, but it does not have to be so overwhelming.

In this paper, we will explore:

• ways to use data to turn personalization strategies into practice
• data and personalization guide with actionable steps that leverage the data you already have
• case studies with high-performing tactics that you can deploy today