Uncovering the Real Challenges of Omnichannel Retail Operations
This webinar that will give you a head-start on building the right foundation for successful omnichannel retailing by taking a deeper look at what is needed behind the scenes to make it all work. The concept of the always-connected consumer is quickly becoming a reality and retailers are rushing to find ways to meet the ever-increasing demands of today’s shopper. Not only do customers expect an omnichannel experience while shopping, but they also spend more than their single-channel peers.
A recent FitForCommerce survey shows that 69% of retailers do not think their current systems are equipped to handle omnichannel requirements. By attending this webinar, you will learn more about the operational challenges of omnichannel retailing and find answers to key questions such as:
- What are the most challenging aspects of omnichannel retail operations?
- Why is it critical to balance the focus and resources allocated to front-end and back-end solutions?
- What is required to build a solid foundation that can support successful omnichannel retailing?
- Why is an omnichannel order management system critical?
Bernardine Wu, FitForCommerce, CEO
Vincent Fabrizzi, Jagged Peak, Chief Sales and Marketing Officer
John Kinsella, FitForCommerce, SVP Strategy and Senior Consultant
Larry Promisel, Vince Camuto, SVP Digital Commerce