Terri brings over 20 years of experience to FitForCommerce building integrated omnichannel customer experiences for major retailers. With a unique background in digital commerce as well as brick and mortar stores, Terri works with clients to build customer-centric solutions across customer experience, process and operations and technology.
Prior to joining FitForCommerce, Terri was the Divisional Vice President of ecommerce at HBC. As a member of the digital executive team Terri managed a global team of 50 people and led the ecommerce business for Lord & Taylor and The Bay. During her time at HBC she transformed the company into an omnichannel retailer with double-digit year-over-year growth.
Prior to her time at HBC, Terri was Vice President at Barnes & Noble where she was responsible for architecting and incorporating multi-channel initiatives designed to provide customers with a unique retail experience across all channels. She also led the launch strategy of nook™ in stores – the most successful product launch in the organization’s history. During her tenure at Barnes and Noble she designed and implemented a new multi-channel customer shopping experience (store, online, mobile) that yielded $40M in annual sales.
Terri’s most recent work at FitForCommerce has included A&E Networks, Alexander Wang, Barnes & Noble, Guess Jeans, Iconix, Revman/Kaltex, Stein Mart, and Swavelle/Mill Creek Fabrics, SVP Worldwide and Tailored Brands.
Terri has a Master of Business Administration in Finance from DePaul University and a Bachelor of Science in Liberal Arts and Sciences from the University of Illinois.