As retailers rush to embrace omnichannel retailing to meet the ever-increasing demands of today’s shopper, they are faced with new layers of operational challenges, including the management of increasingly complex order flows. To overcome these challenges, it is essential to build a solid backend foundation, starting with a centralized and omnichannel-ready Order Management System (OMS).

In this paper, we explore the:

• Challenges faced by midmarket retailers and brands in delivering the omnichannel promise
• Role of the order management system
• Order management capabilities required to execute complex orders