Site Search Vs. Re-platforming: How Focusing on Site Search Can Eliminate the Need to Re-platform Your Ecommerce Website
Ecommerce executives constantly struggle with the decision to re-platform. Advanced site search solutions provide an alternative to re-platforming for some retailers. This whitepaper covers:
- What major factors and key areas are considered in the decision to re-platform
- How today’s more advanced site search solutions enable some retailers to enhance and extend the life of their current eCommerce platform
- Retailer’s experiences in how site search has evolved in recent years to become a powerful ally to the merchant.
- How advanced site search can buy time and aid in the process of re-platforming
- How retailers can positively impact conversion rates, average order values, and other key metrics by using specialized, best-of-breed site search
- How to evaluate the benefits of advanced search versus a re-platforming effort for your organization by asking the right questions
Brian Beck, Sr. Consultant, FitForCommerce
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