Department store chain Bloomingdale’s is set to debut its own rental subscription service, becoming the first luxury retailer to enter the increasingly competitive space
Although other high-end retailers have linked up with subscription services or partnered with secondhand resellers, this marks the first time a traditional bricks-and-mortar brand is merging the two. Interest in subscription services and secondhand apparel is on the rise, particularly among millennials who look to balance convenience with
“It’s a great time for Bloomingdale’s to launch My List as customers are gearing up to refresh their fall and winter wardrobes with the latest styles,” said Terri Pucin, senior consultant at FitForCommerce, New York. “I expect that Bloomingdale’s will be able to offer excellent trend curation with their list of brands, so it will be easy for customers
to try the latest looks without a large investment.” Ms. Pucin is not affiliated with Bloomingdale’s, but agreed to comment as an industry expert.
“My List could especially be a great strategy for Bloomingdale’s to attract younger shoppers, who are more used to subscription rental service models and always exploring the next new trend,” FitForCommerce’s Ms. Pucin said.