The Rise of Retailer- and Brand-Operated Marketplaces
Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.
“That’s why some retailers and brands are setting out to not just build their own direct ecommerce sites, but also start their own marketplaces,” said Jillian Ryan, eMarketer principal analyst and author of our latest report “Marketplaces 2019: B2B Ecommerce Strategies for Amazon, Alibaba and Others.”
According to data from FitForCommerce, retailers are launching their own marketplaces to fill in the gaps in product assortment, reduce the risk and cost of taking on inventory, offload shipping costs, and to strengthen relationships with suppliers.