Investing in the Customer Experience
Presented at: NRF’s 2015 Big Ideas Session Presentation
She wants and deserves to be delighted! As retailers, we must engage her with the right content and products at the right time in the right way. The challenge is both attaining new customers and driving incremental sales from existing customers. Retailers that focus on personalization techniques are seeing benefit from this focused optimized customer experience. This session will cover different types of personalization, how to drive it, and what to consider when executing.
Bernardine Wu, CEO
Rita Brogley, President & CEO