Getting to the Second Sale and Beyond: A Study on Post-Purchase Email Marketing for Growing Customer Retention & Loyalty
Ecommerce retailers recognize the importance of email customer expansion and affinity, but in many cases this recognition is not applied within business practices. FitForCommerce, in partnership with Listrak, conducted a survey to understand where Ecommerce retailers stand in their capabilities and plans to develop on-going campaigns and email contact strategies. The survey findings explore how email marketing continues to be under-planned, under-funded and under-tracked.
This whitepaper gauges the disparity between recognition and application, while providing a roadmap of processes and tools that will improve results utilizing post-purchase and loyalty email remarketing strategies.
Jose Munoz, Sr. Consultant, FitForCommerce