In today’s ever-changing retail market, consumers have an abundance of choices for what, when, where and how they buy – putting them in control. Retailers are recognizing that, in order to keep up with the demands of these empowered consumers, they need to open up new sales and marketing channels and devise new strategies for staying competitive. In the competitive retail environment, good product information is instrumental in delivering a superior shopping experience, but the days where a solid product description was enough are long gone.

In this paper, we will explore:

• The importance of product information management in an omnichannel environment
• How to optimize product content to be embraced by consumers
• How to ensure that product content is consistent across all channels including ecommerce, mobile, social, in-store and other customer touch points
• How retailers can use a product information management solution to automate and streamline the process for efficient, consistent and accurate product content management