FitForCommerce Innovation Theater – Booth #1701
- Wednesday June 8, 5:30-5:50pm
THE MILLENNIAL GOLD RUSH – 5 WAYS TO TURN MILLENNIALS INTO LIFELONG CUSTOMERS IN 2016
Millennials recently surpassed Baby Boomers as the largest generation ever. They are powering profound shifts in consumer habits, especially as they relate to technology. While this generation spends more money online than any other age group, they tend to be more price-sensitive and pickier about their brand loyalty. How can you convert these consumers into loyal customers as they start families and establish their shopping patterns? How do their expectations as an always-on digital generation differ from their predecessors, and what are the cost-effective ways you can exceed those expectations?
In this session, we’ll review the shifting macro trends and discuss how they affect the online retail landscape. We’ll delve into 5 specific Millennial needs that you can meet in order to build lifelong loyalty among the most important generation in the history of online commerce.