Customer demands for seamless omnichannel experiences are constantly getting stronger, but overall, retailers and brands are falling short. The pressure is on to do better.

In this report, we dive into the findings from 2017

• Review the progress that retailers and brands have made over the past years
• Highlight where retailers and brands are falling short
• Share omnichannel best practices examples across web, mobile and in-store

FitForCommerce omnichannel experts mystery-shopped (on web, mobile and in-store) and evaluated 120 well known retailers — 100 bricks-and-mortar and 20 online-only — across 21 verticals spanning apparel and accessories, consumer electronics, health and beauty, home goods and more.

FitForCommerce evaluated the compiled data and assessed the scores and rankings which now serve as the basis for this report. The analysis evaluates how retailers currently deliver on customer expectations for a seamless shopping experience.