NRF-FitForCommerce
EXPLORING THE CURRENT STATE OF OMNICHANNEL
METHODOLOGY
FitForCommerce omnichannel experts mystery-shopped (on web, mobile and in-store) and evaluated 120 well known retailers — 100 bricks-and-mortar and 20 online-only — across 21 verticals spanning apparel and accessories, consumer electronics, health and beauty, home goods and more.
FitForCommerce evaluated the compiled data and assessed the scores and rankings which now serve as the basis for this report. The analysis evaluates how retailers currently deliver on customer expectations for a seamless shopping experience.
BENCHMARKED RETAILERS
HOW CAN YOU LEVERAGE THE OMNICHANNEL RETAIL INDEX?
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IN PARTNERSHIP WITH:
NRF (National Retail Federation) is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries.
