COVID-19: BOPIS and Curbside Pickup Accelerated but Missing Best Practices
The COVID-19 pandemic has catapulted digital commerce and omnichannel to the top of the priority list for retailers and brands worldwide. More and more retailers are offering omnichannel services such as Buy Online/Pickup In-Store (BOPIS) / Click & Collect and Curbside Pickup, but there is still a lot of room for improvement.
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Benchmarking 125 retailers and brands, across 300 digital and cross-channel criteria, the FitForCommerce Omnichannel Retail Index provides meaningful insights, important benchmarks and best practices to help retailers meet customer expectations.
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