Omnichannel Retail Index: 2015 Holiday Findings
The 2nd Omnichannel Retail Index provides retailers a benchmark for evaluating their omnichannel approach.
This year-end Holiday edition of the NRF-FitForCommerce Omnichannel Retail Index report looks at the progress that retailers have made in their omnichannel offerings since the inaugural Summer Index released in October 2015.
Overall, ORI scores improved by 4.8% from the inaugural October 2015 report, led by the mobile category which showed a 20% improvement.
FitForCommerce omnichannel experts mystery-shopped (on web, mobile and in-store) and evaluated 120 well known retailers — 100 bricks-and-mortar and 20 online-only — across 21 verticals spanning apparel and accessories, consumer electronics, health and beauty, home goods and more.
FitForCommerce evaluated the compiled data and assessed the scores and rankings which now serve as the basis for this report. The analysis evaluates how retailers currently deliver on customer expectations for a seamless shopping experience.
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NRF (National Retail Federation) is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries.