Web accessibility: Legal headache or growth opportunity?
Presented at: NRF2020 Big Ideas
The volume of retail ADA lawsuits and demand letters has increased at an astounding pace, and is only accelerating. Learn how Shoe Carnival turned a legal headache into a growth opportunity; to enhance the digital customer experience and boost sales. This session will teach you how to mitigate your risk exposure and project a disability-friendly image. We will cover all things Web Accessibility, how to achieve and maintain ADA compliance, and how to conform to global guidelines like WCAG.
Bernardine Wu, Founder & CEO, FitForCommerce
Kent Zimmerman, VP Digital, Shoe Carnival
Eric Feinberg, CMO, eSSENTIAL Accessibility
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