How strong content marketing and headless commerce helped Burrow disrupt an industry
Presented at: NRF2020 Big Ideas
Burrow is changing the way people buy sofas and couches online and redefining customer profiles through a headless commerce approach. Using creative content marketing tactics including photography, video, and retail events, he is crafting a brand that stands out in a sea of retail furniture sellers. Learn how Burrow is innovating their channel strategy to strike the right marketing mix between introducing new marketing channels and scaling existing ones to reach different audiences.
Bernardine Wu, Founder & CEO, FitForCommerce
Kabeer Chopra, Co-Founder and Chief Product Officer, Burrow