Mobile Innovations as a Roadmap to Customer Success
Presented at: NRF 2014 Breakout Session
We are all bought into omnichannel – and mobile as a complimentary and compulsory part to enabling our customers mobile lives! But how do we keep up, get ahead, and make it real for our customers and for our teams? This session will address the newest thinking and innovations for a customer-centric approach to supporting her mobility – as well as the realities and tactics for catching up or getting ahead. Panelist will frame the mobile landscape and share their ‘crawl, walk, run’ strategies as well as what innovations in the market they are keeping their eyes on.
Bernardine Wu, CEO
Healey Cypher, Head of eBay Retail Innovation
Fred Argir, SVP, Chief Digital Officer
Toys R Us, Inc.
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