The Girls’ Lounge is coming to NRF 2019- filled with sessions
The Girls’ Lounge is coming to NRF 2019. The Girls’ Lounge, powered by The Female Quotient, creates experiential pop-ups at global conferences, corporations and college campuses where women connect, collaborate and activate change together.
This program is open all women in the retail industry who are attending NRF 2019. Attendees will hear exclusive Q&As, have access to networking areas and special experiences including free professional headshots.
Separate registration is not required to attend this program. The lounge is open to NRF members, all retailers, and members of the press with a conference badge.
In addition to all of the great networking experiences there will be a full docket of educational sessions exclusive to the Girls’ Lounge, located on level 3 of the Jacob Javits Center. Below is a quick look at all of the sessions, which will be held on the Girls’ Lounge stage.
THE EVOLUTION OF RETAIL: HOW TECHNOLOGY AND WOMEN ARE DISRUPTING THE WAY WE SHOP
Women make more than 80% of the purchasing decisions. In this candid talk, leaders share how female consumers, mobile phones and advancing technology are changing the retail landscape.
Day and Time: Sunday, January 13, 10:30–11:00am
Speakers: Tony Drockton, founder and chief cheerleader, Hammitt; Nicky Hilton, fashion designer; Ali Kriegsman, co-founder and COO, Bulletin; Janet Sherlock, chief information officer, Ralph Lauren; Redickaa Subrammanian, CEO, Resulticks.
HOW MARKETING CAN ADVANCE EQUALITY
Accurately portraying women and in marketing messages isn’t only a social imperative; it’s a business imperative: Ads that accurately portray women and girls perform 26% better than ads that don’t, according to a study of more than 40,000 ads and media by the ANA #SeeHer movement. In this talk, thought leaders share tools for making sure your brand’s messaging is equality fit.
Day and Time: Sunday, January 13, 1:30-2:00pm
Speakers: Lilliana Vazquez, co-founder, Tesoro; Joanna Griffiths, founder and CEO, Knix; Liz White, chief customer officer, Full Beauty Brands; Bernardine C. Wu, CEO, FitForCommerce