Content Reinvented: Moving Beyond Traditional Content in Commerce
Presented at: NRF Retail’s Big Show 2016
This session explores how forward-thinking retailers and brands are moving beyond traditional site and marketing content to expand reach, improve customer engagement and sell more! We will examine new strategies and tactics for reaching and engaging with today’s hyper-connected and uber-social consumer. Through real-life examples we will illustrate how retailers and brands are leveraging consumer-generated content to stay ahead of the competition and accelerate sales.
Nico du Plessis, Senior Consultant, FitForCommerce
Pau Sabria, Co-founder, Olapic