The store associate is the largest job segment in retail and a critical component in delivering on the brand promise. However, few retailers have fully embraced mobile technologies to empower their store associates.

Watch and learn how leading retail brands are transforming the role of their store associates by using in-store mobile technology to give them the tools they need to collaborate internally and to delight customers at every point of engagement.

Bernardine Wu, CEO, FitForCommerce

Josh Chernoff, Mng. Director Retail, Box.com

Mark Steele, EVP Sales & Marketing, Tulip Retail