Retailers who were early to recognize the value of a mobile strategy are now harvesting the reward for consumers’ mobile mindshare. These retailers have a more secure future than those who can’t crack the mobile code. Employees on the shop floor need devices to respond to customers and likewise, administrative employees and vendors expect enterprise applications to be delivered in usable mobile and tablet formats. Demand for consumer and enterprise-facing mobile solutions presents a challenge, particularly in light of the growing plethora of disparate devices. Addressing this landscape requires clear vision, and new investments in skilled resources and platforms. Ultimately the value of comprehensive mobile strategies are to harness data to drive ever more integrated customer experiences, resulting in more revenue.