The Next Frontier of B2B Ecommerce: How B2B Organizations Can and Should Apply Lessons Learned From B2C Ecommerce
With online business-to-business ecommerce projections far surpassing business-to-consumer, it is impossible to ignore the opportunities of B2B ecommerce. Yet up until now, little attention has been given to this channel.
Since business buyers are also online consumers “After-Hours”, they are demanding more from their B2B online purchasing experience. Although B2B online selling has evolved, little emphasis has been placed on optimizing the B2B ecommerce model to match B2C expectations. It is now time to take the lessons learned from the B2C world and apply them to B2B.
This whitepaper explores:
- What it means for B2B sellers to engage in 21st century commerce
- The unique complexities of B2B commerce
- B2C best practices and how these can provide a roadmap for B2B improvements to meet rising customer expectations
Arthur McManus, SVP, FitForCommerce
Kerry Martin, VP Sr. Consultant, FitForCommerce