FitForCommerce Helps Multichannel Apparel Retailer Improve Ecommerce Profitability
A large multichannel brand manufacturer with over 500 retail stores offering value-priced and trend-focused fashion apparel to female teens, needed to significantly grow ecommerce profitability. The company had outsourced all operations including the ecommerce platform, fulfillment and customer service, but key executives and functional managers felt limited by their current vendor. They wanted control to update day-to-day merchandising, promotions, page templates/designs, creative changes and ongoing content.
The brand turned to FitForCommerce for help in exploring more effective options and justify any new investments required. FitForCommerce worked with key executives and functional managers to assess all key elements of the current ecommerce strategy. Based on the strategy assessment, the team developed an ecommerce plan designed to improve efficiencies and grow online profitability. The plan extended existing program initiatives and included an international, mobile and social focus.
The FitForCommerce team facilitated the development of the technology capabilities required to support the recommended plan. They guided the company through the process of evaluating and selecting an ecommerce platform, 3PL and customer service vendors. With the help from FitForCommerce, the company established a detailed long-term and immediate ecommerce strategy designed to significantly increase online sales and operational efficiencies.
The company was able to clearly articulate the proposed strategy, gaining executive buy-in and ultimately resulting in approval from the company’s board to initiate the plan.