
Mobile Now. Before Web. Seriously.
The Transformational Impact of Mobile in Retail
The transformational impact of mobile in retail cannot be ignored. Consumers’ shopping behaviors are changing, presenting both opportunities and challenges for retailers and brand manufacturers. This paper explores why a “mobile first” approach is critical to meet the expectations of the connected consumer, where to start, and when to focus on native apps, responsive design or a combination thereof. We take a look at how retailers and brands are including mobile in their omnichannel strategies and the trends that are impacting the growing mobile retail landscape.
This whitepaper explores:
- Why a “mobile first” approach is critical to meet the expectations of the connected consumer
- When to focus on native apps, responsive design, or a combination of both
- How retailers and brands are including mobile in their omnichannel strategies
- Trends that are impacting the growing mobile retail landscape
Enter your information to download the whitepaper
*By submitting this form, you are confirming you have read and agreed to our Terms of Use.
Written by:
Kathy Kimple, VP Sr. Consultant, FitForCommerce
Josh Shanas, Sr. Consultant, FitForCommerce