The transformational impact of mobile in retail cannot be ignored. Consumers’ shopping behaviors are changing, presenting both opportunities and challenges for retailers and brand manufacturers. This paper explores why a “mobile first” approach is critical to meet the expectations of the connected consumer, where to start, and when to focus on native apps, responsive design or a combination thereof. We take a look at how retailers and brands are including mobile in their omnichannel strategies and the trends that are impacting the growing mobile retail landscape.

This whitepaper explores:

• Why a “mobile first” approach is critical to meet the expectations of the connected consumer
• When to focus on native apps, responsive design, or a combination of both
• How retailers and brands are including mobile in their omnichannel strategies
• Trends that are impacting the growing mobile retail landscape