“M Missoni’s new partnership will provide easy access to a population that’s already enthusiastic about spending on luxury brands,” said Jen Oliver, Philadelphia-based consultant and program manager at FitForCommerce.

“Retailers face a number of logistical roadblocks when attempting to expand internationally, including fulfillment issues, customs and taxes, customer service and language barriers,” she said. “By entering the market via established partnerships, M Missoni can more easily address these barriers from the start, making the brand as accessible as possible.”