Understanding Omnichannel in the Footwear Industry
Presented at: MAGIC / FN Platform 2016
Today’s shoppers expect to browse easily and seamlessly shop whenever, wherever and however they want. As merchandise becomes increasingly accessible, retailers and brands must offer an experience throughout the customer’s shopping journey to sustain attention and loyalty.
It’s no longer about product, price, place, and promotion; it’s about understanding your customer’s path-to-purchase. Join our omnichannel industry leaders as they discuss what is takes to meet the expectations of today’s hyper-connected shoppers.
This session covered:
- The current omnichannel landscape and complexities of omnichannel technologies
- How industry leaders are leveraging omnichannel to connect to their consumers
- Best practices for the footwear industry
Kathy Kimple, VP Sr. Consultant, FitForCommerce