FitForCommerce Helps American Luxury Department Store Chain Fast Track International Ecommerce Sales and Sharpen operational strategy
A large American luxury department store chain came to FitForCommerce with a global strategy that focused on driving sales in key international regions through local marketing tactics. However, their efforts were falling short and they were overwhelmed with the operational aspects of bringing international fulfillment in-house.
FitForCommerce conducted a thorough assessment of the current global ecommerce situation covering all functional areas including marketing, product assortment, user experience, customer service and fulfillment. The assessment also included an evaluation of the technology platforms and third-party solutions used to support the business.
The team developed a tactical marketing plan including localized marketing initiatives and product assortment differentiating. They evaluated the current re-shipper agreement and developed a roadmap for identifying, evaluating and selecting key partners and alternative service providers for International shipping, as well as a business case for appointing an internal resource with overall responsibility for the global ecommerce operations.