Kristin is a senior consultant at FitForCommerce with deep commerce operational and marketplace experience. She has managed P&L, built and implemented multi-year sales plans, developed and executed growth strategies for DTC, and has managed all aspects of ecommerce and digital (including merchandising, marketing, operations, technical, customer service, fulfillment, and content).
Prior to FitForCommerce, she was Head of Digital, Ecommerce and Retail Marketplaces at DANA-CO, brought on to build and grow their new DTC initiative. Before that, Kristin was the EVP, Digital and Ecommerce at Komar Direct, where she was responsible for setting up and leading all aspects of Komar’s new Digital and Ecommerce Division, consisting of 4 separate sites (LeMystere.com, OnGossamer.com, CuddlDuds.com, and CaroleHochman.com). She managed the design, planning and launch of all 4 Magento websites, as well as built and executed strategies that support each brand’s initiatives.
Kristin was also the VP of Sales and Marketing at InDulj Divine Sauces, where she created and executed a comprehensive business plan (for all three channels: retail, wholesale, online), and the Divisional Merchandise Manager at Victoria’s Secret. She began her career in commerce as the Associate Buyer for Saks Fifth Avenue and Assistant Department Manager at Bloomingdale’s.
Kristin has a BS/BA in Marketing from the University of Richmond.