June 29, 2010
Kenneth Cole exec: Mobile to change how luxury retail is done
Bernadine Wu, founder/CEO of FitForCommerce, New York, spoke before Mr. Davis and talked about how important mobile is to retailers.
She said that mobile sites comprise just 19 percent of technology priorities in 2010 for retailers.
“It is really about content and commerce,” Ms. Wu said. “That is more than just product content. Its driving consumers to products via content.”
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