Keeping pace with today’s consumer expectations is a big challenge for many retailers and brands – especially when they must create new experiences to do so. In a traditional ecommerce model, new experiences can require changes to both the front- and back-end system, which can turn even small projects into huge headaches with heavy dependency on an already busy IT team.

Headless architecture is a technique for building digital channels that allows retailers and brands to make customer experience updates more quickly while, potentially, exceeding customer expectations.

In this whitepaper, we:

• Examine best-fit retail and brand business model and profiles for headless commerce
• Explore implications and considerations for the headless approach with examples of how retailers and brands leverage headless
• Share a decision guide of key questions for determining if headless commerce is right for your business.