Let’s face it. Customers don’t care about “omnichannel” – they just want a seamless and unified experience that meets their needs. Learn how to use customer journey mapping to design differentiated experiences across all customer-facing channels. Attendees will learn what back-end technology and processes they need to create friction-free omnichannel engagement.
Mark Friedman, CMO & CDO, Amerimark Holdings
Think you’ve mastered and maximized your Marketing Stack? Think again! There are now more than 7,000 marketing solutions for your consideration, and a dozen added weekly. Our speaker will show how their team built and organized their Marketing Stack to optimize their investment and beat the competition. Attendees will come away with methods to thoroughly evaluate the vast array of new solutions, and how to organize the stack to squeeze out a return on investment.
Marta Dalton, Global Ecommerce Director, Unilever
Finding the perfect ecommerce platform or any key system – and the right vendor to provide it – is daunting. This session will examine the current landscape of solutions and providers. Attendees will walk away with a framework for rigorous requirements-gathering, a checklist of selection best practices and questions to ask potential technology partners to ensure a smooth implementation and business results – long term as business needs evolve. We’ll uncover hidden issues to watch for, roadblocks to avoid and tips for success.
John Coniglio, Sr. Consultant, FitForCommerce
Mark Holmes, Former-COO, Coldwater Creek
Increasingly, traditional B2B and brand manufacturers are stepping out of their comfort zones and leveraging digital for B2B or to go direct to consumer. In this session, we hear from two speakers with different approaches. We’ll cover pros and cons, technology considerations and best practices for B2B and D2C commerce in today’s connected world.
Rich Siefert, Former-SVP/GMM Direct-to-Consumer, Williams-Sonoma
Lucas Robinson, CEO, Weblife Stores