1. IRCE Pre-Show and After-Show Workshops
Turn this two-day event into a four-day extravaganza for your team by attending additional focused day-long workshops on June 10and 13. Workshop tracks include: Amazon and Me, Mobile, Social, Technology, Video, and Search. Consider these 3 workshops to better understand eCommerce integration possibilities:

Get Smart: A Roadmap for Sound Technology Investments, eCommerce Technology Track, Tuesday, June 10th – Pre-Show Workshop, 8:45am – 9:45am

This opening session will set the stage for the daylong technology workshop by illuminating the critical considerations of a sound technology investment. Participants will learn about the technology ecosystem to support effective digital commerce, including core platforms and integrations to third-party solutions. Learn how to craft your own technology roadmap, complete with phased system implementations and methods to measure success in terms of key performance indicators and profits.

Bernardine Wu, CEO, FitForCommerce
Charles Hunsinger – SVP, Chief Information Officer – Harry & David
Michael Arking – President – Frenchtoast.com
Conquer the Pain Points and Capture the ROI of Product Information Management Systems, eCommerce Technology Track, Tuesday, June 10 – Pre-Show Workshop, 9:45am – 10:30am

Product information management systems (PIM) automate and orchestrate tasks and data associated with creating and maintaining a retailer’s assortment; this data is then published to a variety of channels in various formats. PIM is becoming more critical as multichannel selling, complex assortments, customer requirements and other challenges oblige eRetailers to adopt greater discipline to manage data. This session will examine pain points product information management systems can relieve, ways to implement such systems to drive community engagement and how to calculate ROI for your investments.

Cynthia Rodgers Maignan, Director eCommerce Content Strategy, Management, Office Depot
Ryan Lee, Technology Manager, Gorjana Griffin
Navigating Choice: Platform Selection and Implementation, eCommerce Technology Track, Tuesday June 10 – Pre-Show Workshop, 10:45am – 12:15pm

This session will provide a practical guide to ensure success with a platform selection, including choosing the right technology and implementation partner. Speakers will explore how to align the platform with a sound growth strategy, identify key user requirements and how the platform must effectively support the company’s technology ecosystem by integrating effectively with other vital systems. This session will also review how to ensure your organization has the internal capabilities and change management perspective to optimize your technology investment.

Kim Hansen, Senior VP, Marketing, E-Commerce, Winston Brands
Nicole Tolbert- E-Commerce Manager – HUE.com
Kerry Martin- VP, Senior Consultant – FitForCommerce
Joe Warfield- Technology Director – Mardel